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Digital Marketing Samples

 

Email Marketing Strategies – the Good, the Bad, and the Better

Adopting an email marketing strategy is a wise plan if you intend to grow an email list to market to.

It is often said that the money is in the list, and that is true to a large degree, but a more accurate statement might be that the money is in the targeted list.

When an email marketing strategy grows a list of people who are proven buyers, for example, that list will always be more profitable than a similar list of people who have merely shown an interest.

There are many acceptable ways to capture emails from potential customers. Often it can be little more than a simple subscribe form placed prominently on a web page.

The subscription could be for a weekly or monthly newsletter, or it could be for a one-off ‘gift’ of a relevant PDF report, an informative video, or a useful piece of software, for example.

In all cases, the person opts into the subscription willingly and exchanges his or her email for whatever is offered in return, knowing that they will continue to receive email messages.

Some of the messages will usually be informational with no selling involved, but some others will be promotional emails trying to sell something. This is sometimes known as permission marketing.

“… double opt in …”

It is also common for the person opting into a subscription to be asked to ‘double opt in’. They opt in initially by typing their email and possibly their name into a form on a web page, then they are asked to click a link in an email that is immediately sent to them.

In this way, the person effectively agrees twice to receive the emails. This can be a very effective safeguard against any case where a wrongful charge of spam is made.

“… an unacceptable form of
email marketing …”

Spam is an unacceptable form of email marketing. Emails are sent, usually in bulk, to hundreds or thousands of people who did not give their permission to receive them.

With spam, it is also usual that the recipient has no way to unsubscribe, and there is usually no contact information included either. There may also be an enticing, but deceptive subject line designed to get the email opened.

One of the main hallmarks of spam is that it is usually a blatant advertising message that screams “buy this product”. The conversion rates of spam are generally very low, but by sending out hundreds of thousands of emails regularly, it can, sadly, be a very profitable strategy.

The emails used in spam marketing are often scraped from websites using special software. There is rarely any attempt to form a relationship with the recipients and most people find spam messages annoying, irritating and intrusive.

Email marketing through spam is, unsurprisingly, illegal in most countries, and there are often severe penalties for those caught. As email marketing strategies go, spam is not recommended for the serious marketer.

“… cold email marketing …”

An email marketing strategy that is often overlooked is cold email marketing. While these emails are sent out to people who have not asked for them, and can, therefore, be technically classed as ‘unsolicited email’, this strategy, when done properly, differs from spam in a number of important ways.

Unlike spam, the object of a cold email sent out is not to make an immediate sale, but rather to start a relationship with the receiver.

In a good cold email strategy, the emails are all personalized, and rather than sending out thousands at a time, as with spam, it is more usual to send out fewer than 100 at a time, perhaps even only 10 or so.

It is also usual to incorporate a follow-up sequence to reinforce and strengthen the relationship, and because the emails are extremely focused and personalized, as well as short and straight to the point, a cold email marketing strategy can be extremely successful, and ultimately very profitable.

Cold emailing also differs from spam through having a clear means for recipients to opt out of receiving further emails.

There will also be full contact details included in any serious cold emailing effort. In short, where spam is all about being shadowy and deceitful, cold emailing is all about being honest and transparent.

The Can-Spam act of 2003 recognizes the difference, clearly distinguishing between ‘spam email messages’ and ‘relationship email messages’.

“… a positive relationship established …”

With a cold emailing strategy, the recipients are very carefully researched and chosen. The subject line of the initial email will usually be personalized, perhaps including the recipient’s name or the name of the recipient’s company.

The body of the email will usually start off by establishing some connection between the recipient and the sender, and the message will be all about the recipient, emphasizing benefits, but not trying to sell anything.

This will encourage the recipient to continue reading the email. The message will often end with a question, which gives the recipient a good reason to reply.

At that point, a positive relationship has been established. The person receiving the email doesn’t feel they have had their time wasted, or that the sender is trying to pull the wool over their eyes. They will likely recognize the email for what it is; a legitimate attempt to establish a mutually beneficial relationship that is worth pursuing.

The most important thing to remember about email marketing strategies is that they should all be about the person receiving the email, and not about you or your company.

The recipient should want to receive the email and want to continue receiving further emails too. An open and fully transparent attitude should always be adopted, honoring unsubscribe requests immediately, and always listening to what the people on the list have to say.

It is in this way that an email list carefully and thoughtfully grown through cold emailing techniques can become an extremely successful and profitable tool.

It is in this way too that any company can employ the little used and little-understood benefits of cold emailing to their advantage to grow their business from strength to strength.

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Themed Content – a Better Way of Digital Marketing

You are no doubt familiar with the concept of ordinary content in the form of an article. The information in the article is usually based around the main keyword or keyword phrase, and the article is commonly around 400 to 500 words in length.

The main keyword is used in the title, once in the first paragraph, and again three or four times throughout the article in order to tell the search engines what the article is about.

This works well. It provides useful information if the article is well written, and it can provide a valuable backlink to a website through a linked piece of text in the body of the article, or in a resource box at the end of the article.

The reader receives a benefit (the information), the writer receives a benefit (the writer is paid) and the person who is responsible for having the article written also receives a benefit (the backlink to the website). Everyone wins.

Article marketing has taken this form since its inception. Why, therefore, should you consider changing to themed content? And what is themed content anyway?

What Is Themed Content?

While an ordinary article can be found in the search engines for its main keyword, and may even rank well, it is still just one keyword. You can enhance that situation by including two or three secondary keywords, but the article will still typically only rank in the search engines for a mere handful of keywords.

Themed content can typically rank for a dozen or more keywords. An article that is properly themed will contain all the words and phrases that Google has already indicated as being important to the particular topic of the article.

These words and phrases will be synonyms of the main keyword, alternative meanings, closely related terms, and so on. They are the kind of words and phrases that we would expect to find in any written material on a specific subject.

For example, suppose the topic of the article is “Fix Credit Problems.” You will find that the top 10 results in Google will all contain a majority of the following words somewhere in the text of the page: bills, borrow, card, check, clear, companies, consumer, credit, debt, denied, erasing, financial, fix, good, help, history, information, interest, issues, late, loans, mortgage, pay, payment, personal, problems, rating, repair, repayment, report, score, services, trouble.

This is no coincidence either. Google expects these words to be found in an article that deals with fixing credit problems, and the articles that include these words are rewarded by being ranked highly in the Google index.

Of course, the number of backlinks, the level of on-page SEO and other factors will all have an important bearing on where any article gets ranked, but if the article has all the essential theme words in place, and it is well written, then it is perfectly placed to rank very well.

The Authority Set

Google goes one step further. It has a set of “authority” results for any given keyword or keyword phrase. If an article has a majority of the necessary essential theme words that Google recognizes, then the article will be included in the authority set. If not, it gets dumped in the supplemental pages.

Try this… Do a search on Google for the phrase, “fix credit problems” without the quotation marks. You should see around 43,700,000 results mentioned just under the search bar (at the time of writing). That’s a lot! But are there really that many search results?

OK, let’s see, shall we?

If you adjust the search setting so that Google returns 100 results at a time instead of the usual 10, you can do this much faster. When you get to page 8 you should find this at the bottom of the page:

“In order to show you the most relevant results, we have omitted some entries very similar to the 792 already displayed.”

In other words, Google only shows us 792 results for the phrase, “fix credit problems,” because those are the only results that Google actually values. This is Google’s authority set of results for this keyword phrase.

Your article only has to beat these 792 top results to get ranked at number one for this particular keyword. Forget about a competition level of 43,700,000! All you have to do is concentrate on the really important 792 authority set (in this example).

Does that sound easier? Of course, it does!

This is why themed content is different from ordinary content. When an article contains the theme words that Google has already shown to be important, then it will be included in the authority set. And each authority set is anywhere from around 400 results to 1,000 results. Google may state that the results for a keyword are in the millions, but now we know the reality is quite different.

When an article contains the essential theme words for a particular keyword or keyword phrase, it will be ranked in Google’s authority set. The better themed the article is, the higher it will rank. When you add good backlinks to the article, it will rank very high in the Google results. This is why properly themed content is superior to ordinary content.

But there’s more…

Properly themed content has such a rich mix of relevant words and phrases that it gets ranked for dozens – even hundreds – of different words and phrases, all of them highly important to the basic topic, or theme, of the article.

The ordinary article, by comparison, will rank for just one keyword, or a handful at best.

Latent Semantic Indexing

In 2003 Google purchased a technology pioneered by a company called Applied Semantics. It has become known to us today as a technology called Latent Semantic Indexing, or LSI. The technology achieves semantic text processing, which is a bit like how the human brain works.

The press release that Google distributed following its acquisition of the technology in 2003 reads in part:

“Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.”

In other words, LSI, or theming, works like the human brain. It makes associations in a similar way. It’s really a case of a robotic system copying the human brain so that humans can be served a result that they feel more comfortable with because it mimics the way they think.

Themed content gives people something they are more comfortable with, and it gives the search engines exactly what they want too. There are only winners all round with no losers.

An analysis of the top pages in Google for a given keyword will show that the results at the top use more theme words than the results found towards the end of the authority set.

If you take the trouble to analyze the results that are not found in the authority set, the ones that Google says it has omitted, you will find that they are poorly themed, if indeed they are themed at all.

This is what makes the difference between themed content and ordinary content, and it can work to make a considerable difference in your article writing efforts too. Forget about keyword density, secondary keywords and where to place them all for the best effect. Think theming instead.

The Panda update by Google that started in early 2011, has surely shown anyone who knows anything about web content that Google only wants the highest quality content in its index.

There is no higher quality web content than properly themed content, in Google’s opinion.

Test any authority set for any keyword yourself, and you will see that the very best themed content is right up there at the top. The number and quality of backlinks, SEO, Page Rank, and other factors may skew the results to some degree, but not nearly as much as you might think.

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Top 5 Outsourcing Benefits for the Article Marketer

Article marketers often write their own articles and don’t always consider the outsourcing benefits of having professionals write for them.

This can be a mistake in many ways, often based on the false concept of cost savings and a belief that the only way to maintain a proper level of quality is to do it all yourself.

For very small businesses that use article marketing, farming out work may not always be feasible, but for larger businesses there can be enormous benefits.

Not all article marketers are particularly skilled in writing articles. They may think they are, but may not realize that by giving up some control and outsourcing at least some of their article writing work, they can enjoy the outsourcing benefits of fewer hours worked and articles that perform better.

If you are a small article marketer, you can easily tap into high-quality services that can help your business to grow. Hiring service providers in this strategic way should be considered a wise investment, and not an unnecessary expense.

You may have to spend some time finding the right professional writer for you. It may have to be a balance between what you can afford and how good the writer is, but always try to lean towards quality, if possible.

Here then are 5 of the top outsourcing benefits for the article marketer.

Hiring a Professional Writer Can Make You a Lot More Money

This is perhaps the biggest of the many outsourcing benefits to be gained. Most article marketers become so through a need to make money online and saving money by writing the articles themselves can make a lot of sense.

Writing articles is something most of us can do, and it is an inexpensive and very effective way of marketing a business.

It isn’t free, however, for while you pay no money if you write articles yourself, you do spend your valuable time, and that certainly adds up.

The number hours you will work are likely to be many and arduous, and while the level of quality may be acceptable, most do-it-yourself writers don’t consider the outsourcing advantages of hiring a professional writer whose expertise could catapult their marketing efforts beyond their imagination.

Yes, there is a monetary cost involved in hiring a professional writer, but the high-quality work of a well-chosen good writer will more than pay for itself in the long term.

A well-written article can drive traffic to an offer or website with considerably more efficiency than a mediocre one. And a poorly written article will most likely fail to convince even a single prospect to take action.

You Gain Instant Access to a Wealth of Writing Talent From All Over the World

The article outsourcing benefits do not confine you to just one professional writer from one country. You can take your pick from thousands of writers from anywhere around the planet.

Outsourcing to countries on a global scale is no more difficult than outsourcing locally. There is a belief in some quarters, for example, that only an American writer can write successfully for the American market. This is simply untrue.

One of the great outsourcing advantages is the simple fact that a good professional writer can write in any voice or style that is required. Even writers who are not native speaker of the language they are writing in can often deliver amazingly good results.

Hiring an SEO Writer Who Fully Understands LSI Can Mean Higher Ranked Articles in the Search Engines

Most professional article writers now understand that theming an article through latent semantic indexing (LSI) techniques produces a product that can usually easily outrank ‘ordinary’ articles, everything else being equal.

A lot is said and written about LSI, but most people don’t really understand what it is. In a nutshell, it’s a method of using a majority of the terms, words, and phrases, that would naturally occur in a well-written article on any given topic.

The search engines seek out the potential relationship between words to improve their understanding of the information presented.

LSI is actually the technology and not the writing technique, but you don’t have to understand all the technicalities to make a positive difference to your marketing efforts.

Hiring a Professional Writer Will Give You Back the Time to Focus on Other Aspects of Your Business

While article marketing may be your core business, when you realize the outsourcing benefits of a professional writer you will suddenly have more time.

This can be especially welcomed as the number of hours worked by many article marketers is often considerable. You can spend this time to write even more articles, or you can use it to focus on other aspects of your business.

You could even take advantage of the situation and take a short (or long) period of time off work. Hiring a professional writer has many hidden benefits that are not always obvious at first glance.

Hiring a Professional Writer Means Having Constant Access to an Expert

This is possibly the most important of the many outsourcing benefits to be gained. An article writer who has many years of experience will not make silly spelling or grammar mistakes.

They will be fully capable of doing extensive research to gain accurate information you can depend on, and they will understand how to write engaging content that is also properly structured and optimized for the search engines.

When you hire a professional writer you will also have access to specialized services and skills. In short, their articles will not disappear under another Google Panda, or whatever names are applied to any future algorithm updates that may be imposed on us.

These are just some of the outsourcing benefits you will enjoy when you hire a professional article writer. You should never think of the costs involved as yet another way of loosing money that you could of used for other things.

I should also point out that the spelling and grammar mistakes in the last paragraph were deliberate, and if you did not spot them, then you definitely need the outsourcing benefits that a good writer can bring to your business!

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General Samples

Email is Still Great, But Face-to-Face Networking is Better

When Ray Tomlinson hit the send button to transmit the world’s first email, back in 1971, little did he know what he had started. Today, he can’t remember exactly what that first email message was, but remembers thinking the “email thing” was “a neat idea”.

Fast forward to the present, and close to 300 billion email messages are sent out every day. The popularity of email as a communications medium stems from its simplicity and ease of use. Email may now be challenged by cell ‘phone texting and instant messaging, but it’s still extremely popular.

Anyone can send an email. It’s much easier than writing and posting a letter. It’s more immediate, it’s convenient and it’s virtually free. There’s no doubting the popularity of email, but when it comes to networking, can it achieve the same results as you might expect from a face to face meeting?

Lacking human personality …

Email, like any other messaging system, suffers to a large degree by being impersonal. The writer can inject a personal “voice” to some extent, but can’t fully compensate for the simple fact that it’s still a remote electronic message that is essentially lacking in real human personality.

This is even so despite the use of emoticons, sideways-lying smiley faces and the like, made up from a clever combination of semi-colons, colons, dashes and brackets, like the one at the end of this sentence, for example. :-)

Perhaps the biggest downfall of only using email as a networking tool is the social aspect. Eventually, we suffer from the lack of integration with other people. We feel isolated and alone, and this can lead to misunderstandings and misinterpretations; there is no body language to read in an email.

Face to face networking allows no such escape. The participants are exposed to every subtle move made, every faint smile, every raised eyebrow, every stiffened muscle, and awkward shift. We can exchange business cards directly and even write email addresses on the back of them, and we can shake hands.

Conferences have great potential for networking …

Annual conferences are perhaps the best places to conduct face to face networking. People attend conferences because they know they will meet others who work in the same field. At a conference, everyone is tuned in to the same basic topic. They expect you to be passionate about it, they expect to be invited to discuss it, and they expect to encounter promotions.

You can improve your face to face networking skills by simply showing more interest in the person you are talking to than about whatever it is you wish to promote. Put them first and their first impression of you will be a good one. Then when you mention what you are doing, they will be much more likely to listen attentively.

Do your research …

Before you go to a conference, do some basic research about the key people you will be meeting there. When you can show that you are aware of their achievements, aware of what they are currently involved in and aware of their future plans, you will impress them and they will be much more likely to pay closer attention to you.

Face to face networking beats email for the simple reason that there is no substitute for real human contact. We are more likely to trust the people we can see. We know we are communicating with the right person and not a receptionist, and face to face meetings are always more memorable than any email message is likely to be.

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The Forgotten Region of Spain – Cradle of the Conquistadors and the Best Kept Secret of Europe

When the Conquistadors sailed from Spain in the 15th and 16th centuries to discover fame and fortune in the New World, they came from one relatively small area: Extremadura, an autonomous region in the southwest of the country that borders Portugal.

Today, Extremadura is an obscure and little-known region, even within Spain, but apart from its wonderful history, it is a fascinating area where property is cheap – up to 40% cheaper than in the rest of Spain – serious crime is rare, the climate is delightfully agreeable and the air is pure and clean.

Welcome to the ‘real’ Spain …

This is the “real” Spain. The people who visit here are the adventurous types who are not swayed by golden beaches and expat communities, for neither exists here. English is not widely spoken either, and there is no international airport, though the road network is excellent. Why then would anyone want to come to such a far-flung place? Ah, why indeed! The answer to that is probably Europe’s best-kept secret.

You can buy a small village house in Extremadura with two or three bedrooms from as little as $50,000, though at that price it will be fairly basic, but expect it to have all the necessary amenities. If you have $150,000 to spend, you could get a two-storey house in an urban setting with four bedrooms, for example, all modern amenities, a patio, a pool, spectacular views and total privacy.

Views to die for …

If you wanted to buy a property that was really special, then what you get for say, $500,000 will amaze you. For example, you could have a six bedroom, two-storey Villa with 500 square yards of living space, set in 10 acres of stunning countryside, close to a major town or city, with perhaps a few olive trees, a pool and of course, views to die for.

Long-term rentals of a small apartment with say, two bedrooms, for example, in a large town or city start around $480 a month. In a more rural country or village setting, it can be closer to $400.

Napoleon Bonaparte of France once said, “Give me Extremadura and I will feed all of Europe”. Nothing much has changed in the 200 years since Napoleon was in Spain. Extremadura still has an abundance of fresh vegetables and fruit at prices that will amaze you, often around 50 cents a pound or even less. If you like cheese, you will think yourself in heaven.

Meat is more expensive and can equal or even be more than in the U.S. However, once you have tasted jamón, or cured ham, from Extremadura, you will not give price a thought. This is as good as it gets.

Jamón, Jamón with wine too …

The meat industry here has protection under protected designation of origin (PDO) status, which ensures a consistency of quality. Jamón Dehesa de Extremadura is a brand that often cannot keep up with demand; such is its popularity.

Extremadura is not known as a major wine-producing region. However, it does produce many fine wines, and while they may not be as well known as wines from La Rioja or Ribero del Duero, they are perfectly acceptable, nevertheless.

A modest village bar will sell you a glass of Pitarra for around 75 cents. A bottle of decent Extremeñan wine will cost from around $3.50, and if you want to splash out to the tune of $10 for a bottle, expect to get something that’s very nice indeed.

A region with fine new highways …

The nearest international airport to Extremadura is either in Madrid to the northeast or Seville to the south. There are excellent bus services to both over fine new highways. In fact, the roads in Extremadura are surprisingly good, and apart from some of the smaller rural roads, they are all in perfect, pristine condition.

Living in Extremadura is pleasingly inexpensive. A visiting backpacker could easily get by on around $40 a day, while a tourist preferring a minimum of three-star accommodation might need around $80 a day. For a couple living there full-time, the average monthly costs are around 25% to 35% cheaper than in the U.S.

While English is not widely spoken in Extremadura, this need not be a major setback. At least one real estate agent, based in the city of Trujillo, can operate totally in English. He can also take over all the legal paperwork and necessary administration, leaving you free to think about more pleasant things.

All the amenities and services you need …

Extremadura, like the rest of Spain, has both private health care and nationalized public health care. The care provided through health clinics and hospitals is excellent, even in the more rural parts.

Every community, from the smallest village to the largest city, has good, fast Internet provision. Calling home can be surprisingly inexpensive too. The deregulation of phone carriers has meant that prices have tumbled in recent years, which of course is great for the consumer.

Extremadura is a walker and hiker paradise. Some of the areas are so sparsely populated that getting away from it all is a quick and easy process, but you are never really all that far from the nearest village or town.

If you love the environment, clean healthy air, and nature in its wildest, but manageable, form, then this is definitely the place for you. If you love to watch golden sunsets, you can blissfully overdose on them most nights of the year. In fact, this place is so close to perfect in every way that you will soon start to wonder why the Conquistadors wanted to leave in the first place.

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How To Lose Weight With 5 Simple Secrets

Most people think about losing some weight at some point in their lives. But the question is usually, how to lose weight for the best possible results without having to do too much to achieve it. Yes, we’re all basically lazy. We want instant gratification. Unfortunately, that is not always easy. However, this article will show you how to lose weight naturally and easily.

Which diet to use? It’s always the first question. Most people try one, think maybe another is better, switch for a few days, and then repeat the process. The result? No weight loss, which leads to depression, which leads to eating too much… You get the picture, I’m sure.

Secret #1: Find a diet that is sensible – not a radical one that offers ridiculous results in days. Be practical and find a diet that is sensible and healthy. Then stick to it! Stick to it like glue and do not waver. That is secret number one. It’s no secret really, just common sense. Consistent action will bring consistent results. That’s all there is to it.

Secret #2: Exercise every single day. No, walking to the fridge is not exercise. At the very least you need to walk a minimum of one mile a day. And I don’t mean ambling along in a lazy kind of way either. Walk briskly so that your breathing increases, but not to the point where you collapse, obviously. You are aiming for some real stimulation to your body so that the exercise actually does you some good. You are looking to burn off unnecessary calories and get your body into some kind of shape.

Secret #3: Eliminate junk food snacks. You don’t need quick snacks of high-calorie trash. Eat sensible meals with nothing eaten in between. You have to discipline yourself if you really want to lose weight. It won’t happen automatically, but it needn’t be difficult either. The Queen of England once said that the best way to retain a normal weight is to leave the table before you have completely satisfied your hunger. That’s discipline, and it works too!

Secret #4: Maintain a diary of the food you are eating. Too much of the wrong food is what makes you put on extra weight. Nothing else. If you keep a daily diary of what you eat, while also monitoring your weight, you will start to see a pattern emerge. Use this information to discover what works best for you. You may also be alarmed to discover that what you thought was sensible eating is not so sensible in retrospect.

Secret #5: Be realistic in what you hope to achieve. Setting out with grim determination that you will lose 20 pounds in the first week will likely turn out to be a disappointment that will cause you to lose heart, rather than weight. Besides, losing that much weight in such a short time is not advised. A gradual steady weight loss is much better all round. So, aim for targets that you really believe you can achieve, and don’t be too disappointed should you fail.

The real secret to losing weight is good realistic planning and then seeing the plan through. It’s action and sustained action towards an achievable goal. The secret of how to lose weight is really perseverance in a measured way; monitoring what you are doing, and maintaining a regular exercise routine. It’s not rocket science.

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How To Get The Most Out Of Madrid

The Spanish have a term to describe a place that has a lively and exciting spirit. They call it “mucha marcha.” Madrid, Spain’s capital city fits that description well. If it’s flamenco, bullfights, and paella you want, then Madrid can certainly provide them. However, if that were all you experienced in this vibrant city, you would miss out on some of the best bits that Madrid has to offer.

The Spanish love the arts. The daily television news programs invariably have a section dedicated to the arts in some form or another, and Madrid is where some of the very best visual arts in Europe can be seen. The Prado, Madrid’s famous art gallery, opened its doors to the public in 1819. Today it houses some of the finest works of art to be found anywhere.

Don’t plan on a quick trip – it takes time to see the Prado. You just can’t rush past masterpieces by the likes of Rubens, Goya, Van Dyke, El Greco, Rembrandt, Botticelli, Poussin, Caravaggio – the list is stimulatingly endless. Anyone who has stood in front of Rembrandt’s Artemisia, which stands four and a half feet wide by five feet high, and dominates the wall it hangs on, will know the glorious magic of the Madrid Prado.

Spain is famous for its fiestas, and Madrid enjoys as many as it can. One of the biggest is Semana Santa, or Easter Week, held in March or April. Life-sized sculptures of religious figures, predominantly Christ and the Virgin Mary, are paraded through the streets. You don’t need to have religious leanings to be impressed by the sheer majesty of the spectacle.

If it’s bullfighting you want to see, then come to Madrid in May and June. This is when the San Isidro bullfight festival kicks in. All the finest bullfighters that Spain has to offer can be found in Madrid showing off their skills at this time.

If you love soccer then you must watch Real Madrid play at the Santiago Bernabeu stadium. Tickets for matches, especially the more popular Real Madrid matches, can be extremely difficult to get hold of, so plan well ahead.

The nightlife in Madrid is legendary. This is a city that truly never sleeps. The people of Madrid only start to go out around 11 pm, and more often than not it’s later. The many cafeterias and bars will astound you. Everywhere on every street there are tables filled to overflowing with people eating, drinking and speaking volubly as only the people of Madrid can.

Madrid is an amazing city. It very definitely has “mucha marcha” everywhere you go. And if the hustle and bustle become too overpowering, take a quiet and peaceful stroll in Parque del Retiro, Madrid’s “Central Park,” the beautiful large open space in the middle of the city. But before long you’ll be right back in the midst of the bustle, drawn by the hypnotic allure that lies at the heart of Spain’s sparkling Jewel in the Crown – Madrid.

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7 Ways To Build Your Child’s Confidence

A confident child is more likely to be a success in life, more likely to be liked in life, and will probably be a much happier person in life.
Isn’t that what you want for your child? Here are 7 ways to build up confidence in your child.

1 – Always praise your child for the things she does right. Even if they are little things, make them important and let your child know that she did well.

2 – Let your child do things. Even if your child is not quite ready to do certain tasks, help her make a start and don’t worry if it doesn’t turn out right.

3 – Believe in your child and let your child know it. Don’t pressurize them to be something they can’t be. Just let her know that you believe in her ability to (occasionally) do great things.

4 – Only critisize a behaviour – not the child. Always avoid too much criticism of the child when she does things wrong. It’s much better to criticize the behaviour – that way she can distance what she does from what she is.

5 – Show an interest in your child’s interests. They will probably be boring to you, and you may not understand them. But they are important to your child, so show a respect and interest in the things she does.

6 – Accept your child’s fears and insecurities. never belittle them or brush them aside. Remember the time when you were young and the things that made you afraid. Your child is not so different. They might seem trivial fears or insecurities to you, but to your child they are real.

7 – They say laughter is the best medicine, and it is. That’s why you should always laugh with your child and never at your child. Healthy laughter is a wonderful way to bond tightly with your child. It is also something you will both thoroughly enjoy.

Remember, a confident child is a happy child, more likely to be liked in life, and more likely to succeed in life. Confidence is a wonderful gift you can give to your child.

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Joint Pain Relief – 3 Simple Tips To Ease Pain And Help Mobility

Joint pain relief is the single most important consideration for arthritis sufferers. A reasonable degree of mobility is essential for normal living and relief from pain in the joints can allow this to happen. Is there any easy way to achieve it? Yes, there are many simple and natural ways that can achieve joint pain relief and that don’t involve mind-numbing drugs. Here are a few.

1. Joint Pain Relief – Exercise in Water:
A study in England found that two 60-minute sessions a week spent doing easy and enjoyable exercises in a community pool resulted in a considerable improvement in a study group compared to another group who had just spent the same time being educated in joint pain relief for themselves.

Being immersed in water removes much of the stress from our joints. The lessened stress and strain lead to joint pain relief in most individuals. Regular aquatic therapy can result in greater mobility and flexibility with considerable joint pain relief for most individuals.

2. Joint Pain Relief – Devil’s Claw:
This substance has been used in the treatment of joint pain relief with good effect in many cases. However, you should consult your doctor if you intend to try it. There are many who swear by its ability to easy painful joints and increase mobility. If you are seeking arthritic joint pain relief, perhaps it would be worth your while to investigate Devil’s Claw further.

3. JointPainRelief – Glucosamine:
This has been tested in double-blind studies and found to be remarkably effective in relieving arthritis pain. There are some side effects from glucosamine in some cases, and different kinds of arthritis needs different preparations of the substance to achieve effective joint pain relief in most people. However, further investigation into this potent product may be rewarding in individual cases, though again, medical advice should be sought from the outset.

Joint pain relief is not always an easy thing to achieve for those suffering from any form of arthritis. The disease can be very debilitating and can lead to a low quality of life. If you don’t want to take strong drugs to ease the pain, then perhaps a fresh look at alternative medicines and simple practices will yield joint pain relief benefits. The bottom line is this: explore and enquire about everything you can related to joint pain relief – you never know what you might discover!

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What Are The Causes Of High Blood Pressure?

The causes of high blood pressure are many and varied. However, there are certain recurring causes that will affect most people adversely. Knowing the causes of high blood pressure will mean that you are better placed to avoid them, or even to reverse the effects.

One of the causes of high blood pressure may be your family history and you can’t really do very much about that. However, you can do something about most of the other causes of high blood pressure. In this article we will look at the effects of eating the wrong foods, of being overweight, and of being physically inactive.

Consuming the wrong kinds of food is one of the causes of high blood pressure. Too much salt can have an adverse effect on blood pressure. The remedy is simple; cut out salt in your food wherever possible. Watch out for processed foods too. They often already contain salt for flavor. The causes of high blood pressure can sometimes lie hidden.

Another of the prime causes of high blood pressure is excessive alcohol. Alcohol raises blood pressure and keeps it high. Smoking is also one of the biggest causes of high blood pressure, so cut down or stop.

Carrying too much body weight is another of the causes of high blood pressure. Many people are more overweight than they think. The heart has to work harder, and your blood pressure rises. Lose weight and one of the major causes of high blood pressure will disappear and your blood pressure will reduce.

One of the easiest ways to lose weight is through regular exercise. For many people that conjures up images of sweating in the gym – hard work, in other words! It needn’t be so. It will take you around 15 minutes to walk briskly for the distance of one mile. That alone every day will make a huge difference in time. Physical inactivity is another of the causes of high blood pressure, so get active.

Consider walking more than a mile every day though. Just doubling that mile will leave you with plenty of time every day for the other things you need to do. For an able-bodied person, this is the easiest of the causes of high blood pressure to put right. So, exercise and be physically active for at least thirty minutes a day, every day.

There are many causes of high blood pressure. The easiest way to do something about it is to start by combating three of the most common causes of high blood pressure: consuming the wrong things, being overweight, and not being physically active enough. There are other causes of high blood pressure, but starting with these three is a step in the right direction.

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5 Dating And Relationship Tips

A first date is always a nervous time for both of you. It’s a journey into the unknown, but also a journey that offers excitement and reward. With my 5 dating and relationship tips, I’m going to tell you how to make the best of that first date. And how to ensure you get more than just one date, to go on and build up a loving and long-lasting relationship. So, pay attention to these 5 dating and relationship tips – they could make all the difference!

1. Dating And Relationship Tips – Distinguish Yourself:
Distinguish yourself from the ordinary – be different. Don’t use the usual clichés, or make it obvious you are more interested in her body than her mind. Treat her as a real person. Hold eye contact and speak in normal conversational terms. You’ll pleasantly surprise her.

2. Dating And Relationship Tips – It’s All About You:
Speak to her about her. Everyone likes the word “you” and she will be instantly flattered that you want to learn more about her. Ask about her likes and dislikes. Ask about things she’s done, places she’s visited, her ambitions and dreams, etc, etc. Dating and relationship tips don’t come more important than this one. Trust me.

3. Dating And Relationship Tips – Compliment Her:
Don’t go overboard. Be subtle and honest. The occasional genuine compliment is worth far more than a barrage of compliments on anything and everything. Of all the dating and relationship tips, this one is very important indeed.

4. Dating And Relationship Tips – Body Language:
Use the right body language. Non-verbal signals usually say more about how we really feel than anything else. Use an open posture, rather than sitting cross-legged or with arms crossed. It’s the small gestures and the voice tone that says more than the actual words every time.

5. Dating And Relationship Tips – Self-Disclosure:
If all goes well there will come a point in the evening when it’s time to find out where the encounter is heading. This usually takes the form of self-disclosure; you will tell her some things, she will tell you some things. The level of disclosure usually deepens until you both reach a point where you know (hopefully) what’s going to happen next. From here on dating and relationship tips should become largely redundant.

In conclusion, take it slow and stay subtle and confident throughout. These 5 dating and relationship tips are the basics of successful dating and relationships. There are many more things to learn of course, but learn these and you won’t go far wrong. I wish you a happy and fulfilling future.

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A Press Release sample:

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What makes the difference between quality web content and something too embarrassing to read? John believes that experience counts, and he certainly has plenty of that. He has co-authored three books, he’s been the editor of a monthly magazine as well as maintaining a newspaper column for over 10 years. In addition to that he has written countless SEO articles for more clients than he can remember, over a writing career spanning more than 22 years. The aim of John’s web site is simple: if you want high quality SEO web copy, and you should if you are serious about your online business, then get the best you can get.

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