WriteSystem.com

Several people have asked me how I managed to get the press release I show as a sample on my blog (http://www.writesystem.com/samples/ at the bottom of the page) to number 4 in Google. It was number 3 at one point, and I was actually disappointed that it failed to make number 1! There’s over 3 million competing sites as well.

OK, press releases are usually written for people to read, and of course that’s how it should be, but when you structure them primarily for Google – and write them for people, magic happens.

Start with a long-tail keyword phrase. It doesn’t have to get 1,000 searches a day with very low competition. In fact, it can be very non-competitive, not even showing up as a searched for phrase on Wordtracker’s free keyword tool (http://freekeywords.wordtracker.com/) and it can still get to number one on Google against competition totalling several million. I’ve done it.

Your long-tail keyword phrase should be four words and should describe whatever you are promoting as well as possible. For the press release in my sample (http://www.writesystem.com/samples/ at the bottom of the page) I used the phrase, “seo article writing service” to promote my web site at http://www.writesystem.com/. This also gave me the keyword phrases of “seo writing service,” “seo article writing,” “article writing service” and “article writing.” I used them all.

I used a headline of, “SEO Article Writing Service.” It’s not very good as headlines go. It isn’t really likely to suck in anyone to read more, but Google loved it and placed it high in the results. THAT, made people read it! It was among the top searches, so people searching for something along the lines of an SEO article writing service would assume that a result near the top of Google must be good.

And that’s what happened. I used WebWire at http://www.webwire.com/ and used their paid service costing $19.95. I used the five keyword phrases, the main one as the headline, which was NOT repeated again in the body of the press release, I used the other four phrases made up from words in the main phrase as keyword choices in WebWire (they let you use a number of keywords to be found for), and I used some of the four within the body of the press release.

The release was between 250 and 300 words. I had three links back to my web site, one in the first paragraph, one on the second paragraph, and one in a, “For more information please visit…” line at the end of the release. I used a strict reporting style of writing, and quoted myself extensively in the second paragraph. The first sentence summarized what the release was about, and then went on to expand on it. The last paragraph told the reader why I was qualified to write quality articles for them.

That’s more or less it! It works brilliantly – for me at least. Now go out there are do the same. You can!

PS: You can try this with any of the free press release services too if you like. I just like WebWire’s paid service; it just works really well, in my opinion.

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